Blog & Co-Lab
Comparing text logos versus graphics
When deciding which approach to use for your logo, it’s important to consider what you want your logo to communicate. Learn why, when and how to use typography and graphics in your logo design.
The Dash
This brand represents a group of writers and editors. With that in mind, the logo has been designed in glossy black to mimic the look of ink from a fountain pen. The handwritten font looks as if the ink is still wet from just being written. This is to signify the fresh-minded approach which they apply to their work. Working on this brand was a nice opportunity to play with text while being limited to black and white.
Dockside Exchange
The brand being highlighted today uses metal as a colour theme, since the main product being sold shipping containers. The logo shape shows the twisting of an abstract shipping container to show how the product can be used for various uses, and also links to the “exchange” from one harbour to the next.
Logo: PREFABulous Solutions
On 18 July, for the second year running, the CWDI and their sponsors arranged a Mandela Day event to help small scale entrepreneurs and non-profit organisations.
Logo: Rainbow Family Clinic
With the success of my previous work for Youth Arise, Sierra Leone, I was contacted by a LGBTQ clinic for young people that have been out on the street due to their sexual orientation. Rainbow Family Clinic gives support to their local community in the form of medical help as well as shelter.
Logo: Youth Arise (Sierra Leone)
Youth Arise, Sierra Leone is an organisation for young people dealing with discrimination and other issues around sexual orientation. They needed a logo that showed their energy while appealing to the youth of Sierra Leone.