François Haylett
Portfolio
INTEGRATED MARKETING Design
Sustainable Banking
and Finance Network
Project Scope
Publication Layout & Design
Infographics
Social Media
About the project
The World Bank Group (WBG) serves as SBFN’s Secretariat and knowledge partner. The network comprises 43 countries applying their research in benchmarking national sustainable finance initiatives globally.
This report needed to feature infographics that clearly and consistently explained their research methodology. The global report was also divided into country-specific smaller reports relating to each of their 43 partner countries. The reports were then translated into Spanish and French, which again had to be put into layout. Lastly, the project required social media posts, presentation templates and virtual backgrounds relating to the report.
World Bank
30 by 30 Zero
Project Scope
Logo Design
Branded Material
Publication Layout & Design
Infographics
About The Project
The 30 by 30 zero programme guides the banking sector to increase climate-related lending to 30 percent with zero or near-zero coal exposure by 2030. Their goal is for the financial sector to scale up private sector financing for climate action.
This project included designing a logo and colour theme for this initiative. The inspiration behind this logo was to match the colours of their governing body, the World Bank Group. We used round corners on the lettering to give a soft, friendly look. The incomplete circles on the “0” in “30 by 30” links to the fact that the goal of sustainability is not yet complete, but that as a society we are making progress.
Desmond & Leah Tutu
Legacy Foundation
Project Scope
Publication Layout & Design
Infographics
About The Project
The 2024 Annual Report for the Desmond & Leah Tutu Legacy Foundation serves as a comprehensive narrative of a landmark year, coinciding with South Africa’s commemoration of 30 years of democracy. The report chronicles the Foundation's strategic growth and global engagement, highlighting its dedication to preserving the legacy of Archbishop Desmond Tutu and Mrs. Leah Tutu by inspiring bravery in a new generation of ethical leaders.
The design work was crafted to reflect the Foundation's core values of ubuntu, compassion, and courage. The layout featured custom drawings that guide the narrative through thematic sections. By integrating the Foundation's distinct visual identity with clean typography and purposeful white space, the design reinforces the Foundation’s role as a global signpost for moral leadership.
Cape Catalytix
Project Scope
Publication Template Design
Product Photography
Web Design
Presentation Templates
Business Card
Letterheads
Flyers
Pull Up Banners
About The Project
Cape Catalytix was established as a spinoff company of the University of Cape Town’s Catalysis Institute to manufacture bespoke catalytic research instruments.
Hidden Havens
Massage
Project Scope
Brand Strategy
Photography
Website Development
Content Design & Messaging
Social Media Templates
Newsletter Copywriting & Design
Testimonial
“François has been instrumental in shaping every aspect of my brand. From logo design to our Instagram page, website, business cards, and everything in between. He has been brilliant at capturing what I was trying to communicate and has been very adaptive to what I wanted. Passionate, caring, responsive and creative, what more could you ask for when looking for a brand manager.”
– Joshua Hyams, Owner, Hidden Havens Massage
The Results
Increased brand awareness and recognition among Cape Town residents.
Established online presence with a surge in Google reviews, social engagement, and online bookings, resulting in formation of a client community.
Elevated brand perception as a leading provider of luxurious, personalised massage therapy.
Clear, consistent messaging through calming, informative content.
Newsletter reception exceeded projected results, with a 65% open rate and 14% click through rate, of which 60% visited the bookings page.
Successful relocation to De Waterkant with minimal disruption to client relationships, thanks to a well-executed communication strategy.
Elemental
Numerics
Project Scope
Logo Design
Presentation Templates
Brochures
Flyers
Pull Up Banners
About The Project
The Elemental Numerics software suite is built to visualise computational fluid dynamics (CFD) with unprecedented accuracy and speed.
The brand was developed for their digital presence on their website, in their software, digital flyers and presentations.
Cape Heart
Institute
Project Scope
Publication Layout & Design
Infographics
About The Project
The Cape Heart Institute (CHI) at the University of Cape Town (UCT) is a leading cardiovascular research institute in sub-Saharan Africa. The institute focuses on a wide range of cardiovascular diseases and risk factors prevalent in the region, aiming to improve health outcomes through cutting-edge research and collaboration.
The project invovled designing and laying out the CHI’s comprehensive five-year report (2019-2023). The report needed to present complex scientific data and achievements in a visually appealing and accessible manner, ensuring clarity and engagement for a diverse audience, including researchers, stakeholders, and the general public.
Int. Development
Research Centre
Project Scope
Publication Layout & Design
Infographics
About The Project
The International Development Research Centre (IDRC) is a Canadian organisation that works with researchers and innovators in developing countries to find practical, long-term solutions to the social, economic and environmental challenges they face.
This report showcases their research, highlighting the importance of gender-responsive procurement policies in East Africa. The report was also published with an executive summary, including additional reports for each of the participating countries and then translated into French.
The Fashion
Pact Report
Project Scope
Publication Layout & Design
Infographics
About The Project
The Fashion Pact is a global coalition of fashion brands that are committed to reducing the industry’s impact on the environment. The project involved design and layout of their guide to inform packaging choices in the Fashion Industry in a professional and visually appealing way.
The result was a seamless layout using colours connected to the clean, subtle shades of linen and infographics that presented their complex data in an easy-to-understand format. This interactive report helped The Fashion Pact communicate their message effectively and on trend.
