A decade of Building
over 88 strategic brands
with impactful design.

Modern Brands.
Made by Hand.

Abstract 3D curved shape with gradient colors in pink, purple, blue, and black.
Let's Talk

Haylett & Co is a strategic brand building agency that empowers entrepreneurs and startups to connect how they look with how they operate. We design visuals, develop a brand launch strategy, build brand messaging frameworks and formulate the project management systems you need to actually reach your marketing goals without the chaos.

CREATIVE PHILOSOPHY

Design without intent is just decoration. Brand design should be able to translate through various channels effortlessly. Haylett & Co bridges the gap between sharp aesthetics and brand messaging strategies.

Haylett & Co ensures every campaign and customer touchpoint serves a unified commercial objective while pushing creative boundaries.

Core Competencies

Brand Strategy & Design

Omnichannel Integration

Team Leadership & Mentorship

Creative Optimisation & Automisation

Blog
The enshitification of online content
The enshitification of online content

The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.

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Gamified Brand Loyalty
Gamified Brand Loyalty

This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?

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Use your brand to attract the best people
Use your brand to attract the best people

Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.

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Brand Bravery without the Cringe
Brand Bravery without the Cringe

See how Cape Town’s trendy brands create content that is authentic, engaging, and brave. Use personality in your branding and learn how to use humor, pop culture trends, and gen-z language to connect with your audience.

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Hidden Costs of Ad Hoc Design
Hidden Costs of Ad Hoc Design

Break free from the cycle of ad hoc design and transform your business with a strategic approach. Explore why there are benefits to strategic investment, the power of a unified message, and the importance of a strong customer connection. Learn how a well-defined brand strategy can help your business stand out, be future-proof, and save money in the long run.

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Case Study: Hidden Havens Massage
Case Study: Hidden Havens Massage

Hidden Havens Massage, a luxury massage therapy studio in Cape Town, partnered with us to develop a strategy encompassing brand messaging, photography, web design, content creation, social media marketing, and newsletter. This case study details the successful collaboration and the great results achieved in enhancing brand awareness, online visibility, and client engagement.

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Cape Town’s Best Coffee Shop Brands
Cape Town’s Best Coffee Shop Brands

Cape Town has become known as one of the world capitals of great coffee culture as vibrant and diverse as its people. But what truly sets these cafes apart? This article delves into the multi-sensory experience crafted by the city's top coffee shops, revealing how they cultivated a loyal following in carefully curated spaces.

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Defining the character of your brand’s story
Defining the character of your brand’s story

A brand’s value is determined by its purpose, values, and the impact you create. Packaging all of this into a narrative people can remember is known as brand storytelling.

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