François Haylett

The Fast Punch Brand Rebel

Strategic brand design that empowers entrepreneurs and startups to connect how they look with how they operate.

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François Haylett designs visuals, develops brand launch strategies and builds the project management machine you need to actually reach your marketing goals above the chaos.

CREATIVE PHILOSOPHY

Design without intent is just decoration.

Brand design should be able to translate through various channels effortlessly. Haylett & Co bridges the gap between sharp aesthetics and messaging strategies.

Core Competencies

Brand Strategy & Design

Team Leadership & Mentorship

Omni-channel Integration

Creative
Automisation

Blog

Blog
Why Your Origin Story Matters
Why Your Origin Story Matters

Discover your biggest competitive advantage. Learn how to strip away the corporate polish, reveal the unfiltered human truth behind your business, and turn your 'Why' into an emotional connection that converts leads into lifelong partners.

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How Beautiful Brands Still Lose Clients
How Beautiful Brands Still Lose Clients

Stunning design won’t save a leaky client journey. As a creative agency, we help you align your internal team with your brand identity to improve client retention and build a truly cohesive experience.

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The enshitification of online content
The enshitification of online content

The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.

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Gamified Brand Loyalty
Gamified Brand Loyalty

This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?

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