This brand is part of my portfolio exploration series where I venture outside regular industries for new inspiration. The brand being highlighted today uses metal as a colour theme, since the main product being sold shipping containers. The logo shape shows the twisting of an abstract shipping container to show how the product can be used for various uses, and also links to the “exchange” from one harbour to the next. The industrial look of this brand guide was softened by using grey as opposed to black and a contrasted shade of gold. I will be posting more brands in different industries so keep an eye out for more to come soon.
