Blog & Co-Lab

The enshitification of online content
Brand Development, Brand Strategy François Haylett Brand Development, Brand Strategy François Haylett

The enshitification of online content

The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.

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Gamified Brand Loyalty
Brand Development François Haylett Brand Development François Haylett

Gamified Brand Loyalty

This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?

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Use your brand to attract the best people
Brand Strategy François Haylett Brand Strategy François Haylett

Use your brand to attract the best people

Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.

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