Blog & Co-Lab
Use your brand to attract the best people
Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.
Brand Bravery without the Cringe
See how Cape Town’s trendy brands create content that is authentic, engaging, and brave. Use personality in your branding and learn how to use humor, pop culture trends, and gen-z language to connect with your audience.
Hidden Costs of Ad Hoc Design
Break free from the cycle of ad hoc design and transform your business with a strategic approach. Explore why there are benefits to strategic investment, the power of a unified message, and the importance of a strong customer connection. Learn how a well-defined brand strategy can help your business stand out, be future-proof, and save money in the long run.
Case Study: Hidden Havens Massage
Hidden Havens Massage, a luxury massage therapy studio in Cape Town, partnered with us to develop a strategy encompassing brand messaging, photography, web design, content creation, social media marketing, and newsletter. This case study details the successful collaboration and the great results achieved in enhancing brand awareness, online visibility, and client engagement.
Cape Town’s Best Coffee Shop Brands
Cape Town has become known as one of the world capitals of great coffee culture as vibrant and diverse as its people. But what truly sets these cafes apart? This article delves into the multi-sensory experience crafted by the city's top coffee shops, revealing how they cultivated a loyal following in carefully curated spaces.
Defining the character of your brand’s story
A brand’s value is determined by its purpose, values, and the impact you create. Packaging all of this into a narrative people can remember is known as brand storytelling.