Blog & Co-Lab
The enshitification of online content
The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.
Gamified Brand Loyalty
This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?
Use your brand to attract the best people
Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.
Brand Bravery without the Cringe
See how Cape Town’s trendy brands create content that is authentic, engaging, and brave. Use personality in your branding and learn how to use humor, pop culture trends, and gen-z language to connect with your audience.
Hidden Costs of Ad Hoc Design
Break free from the cycle of ad hoc design and transform your business with a strategic approach. Explore why there are benefits to strategic investment, the power of a unified message, and the importance of a strong customer connection. Learn how a well-defined brand strategy can help your business stand out, be future-proof, and save money in the long run.
Case Study: Hidden Havens Massage
Hidden Havens Massage, a luxury massage therapy studio in Cape Town, partnered with us to develop a strategy encompassing brand messaging, photography, web design, content creation, social media marketing, and newsletter. This case study details the successful collaboration and the great results achieved in enhancing brand awareness, online visibility, and client engagement.