Blog & Co-Lab
The enshitification of online content
The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.
Gamified Brand Loyalty
This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?
Use your brand to attract the best people
Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.
Cape Town’s Best Coffee Shop Brands
Cape Town has become known as one of the world capitals of great coffee culture as vibrant and diverse as its people. But what truly sets these cafes apart? This article delves into the multi-sensory experience crafted by the city's top coffee shops, revealing how they cultivated a loyal following in carefully curated spaces.
Defining the character of your brand’s story
A brand’s value is determined by its purpose, values, and the impact you create. Packaging all of this into a narrative people can remember is known as brand storytelling.
Reinventing your Personal Brand
Having a well-crafted personal brand can attract more opportunities, establish credibility while placing you as an authority in your industry. Take charge and shape your own career path. In this article, we will explore the steps to update your personal brand to create a powerful online presence that aligns with your dreams and values.