Use your brand to attract the best people
Many HR managers and recruiters overlook the power of a strong employer brand. People dedicate a significant portion of their lives to their jobs and they have come to realize that they want more than just a paycheck. They prefer jobs with impact, wellness support and acknowledgement above pizza days. Your internal and external brand as an employer needs to reflect this to hire the best, and keep them.
Deloitte's 2016 Millennial Survey found that 76% of millennials report high levels of job satisfaction where there is a creative, inclusive working culture. Also, while salary was most important to them, work/life balance and career progression opportunities stood out as determining factors when choosing to stay or leave their employer. They crave purpose, meaning, and a sense of belonging. A strong employer brand showcases your company's mission, values, and purpose, resonating with individuals who align with your vision.
This post delves into the key takeaways from the Indeed & Glassdoor’s Hiring and Workplace Trends Report 2023, empowering you with actionable insights to improve your employer brand and attract top talent.
Benefits of Using Your External Brand, as an Employer
Attract Top Talent Faster: A well-defined employer brand acts like a magnet, drawing in candidates who are already excited about your company and its values.
Boost Employee Retention: Employees are more likely to stay when they feel connected to your company's purpose.
Improve Morale and Performance: When employees feel proud to be part of your company, their enthusiasm translates into better work and a more positive company culture.
Reasons Why Employer Branding Gets Overlooked
Short-Term Focus: Some leaders prioritize immediate results over long-term strategies like employer branding.
Budget Constraints: Building a strong employer brand requires resources, which can be a barrier for some companies.
Lack of Understanding: Some leaders may not fully grasp the concept of employer branding or its potential impact.
Resistance to Change: Rethinking your employer brand can feel daunting, leading some to stick with the familiar.
Embrace Employer Branding
To thrive in today's competitive landscape, companies must embrace employer branding as a core value. Here's how:
Think Long-Term: Building a strong employer brand is a long-term investment that yields significant returns.
Prioritize It: Integrate employer branding into your company's DNA, reflecting its values in every interaction.
Measure and Showcase Results: Track metrics like website traffic, application quality, and employee retention to demonstrate the tangible benefits of a strong employer brand.
Follow these steps
Don't let your company's reputation hold you back from attracting the talent you deserve. Start building a powerful employer brand today.
Don’t Neglect the Digital Nomads: Even in a remote environment, it's crucial to foster a strong company culture. This can be achieved through virtual team-building activities, regular communication, and transparent leadership. Ensure that all employees, regardless of their location, have access to the resources and support they need to be successful.
Share the Perks: Which cultural initiatives make your company a great place to work? What unique benefits and opportunities do you offer? Share your staff’s successes and growth. Celebrate pride month. Have a birthday cake ritual. Host training workshops in an inviting space.
Tell a Compelling Story: Share your company's mission, values, and culture through engaging content and storytelling. Show that they are not just words, but that you actually live these values.
Target your Social Channels: Your clients may not be on some of the platforms, but you can use the space to attract talent. Showcase your company culture and employee experiences on platforms like LinkedIn and Instagram.
Empower Your Employees: Encourage your employees to become brand ambassadors and share their positive experiences.
Building a strong employer brand is a constant journey, not a destination. But it's worth taking. By investing in your employer image, you're investing in the future of your company. Start today and reap the benefits for years to come.
Start building your brand today and watch your company thrive. Contact us today for a free consultation.
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