Blog & Co-Lab

The enshitification of online content
Brand Development, Brand Strategy François Haylett Brand Development, Brand Strategy François Haylett

The enshitification of online content

The internet has become overloaded with regurgitated content that audiences are yawning at. As visibility becomes infinite, attention becomes critically scarce. If your brand is struggling to cut through this content fog, it’s not because you lack tools; it’s because you lack the specialist strategy required to direct those tools effectively. The future isn't about the fastest button-pusher, it’s about the brand with the clearest, most expertly defined plan.

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Gamified Brand Loyalty
Brand Development François Haylett Brand Development François Haylett

Gamified Brand Loyalty

This is different to simple levelling up in Duolingo, but the approach is the same. We are not just talking about slapping a score onto a customer survey. Gamification is all about applying the fun, motivating mechanics of games to learning, loyalty and brand love. Think points, progress bars, and most of all, rewards. The best adopters are weaving them into their brand experiences, tapping them into our most basic human desires: the need for achievement, status, and recognition. What’s better than ticking off a short-term goal?

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Case Study: Hidden Havens Massage

Case Study: Hidden Havens Massage

Hidden Havens Massage, a luxury massage therapy studio in Cape Town, partnered with us to develop a strategy encompassing brand messaging, photography, web design, content creation, social media marketing, and newsletter. This case study details the successful collaboration and the great results achieved in enhancing brand awareness, online visibility, and client engagement.

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