Hidden Costs of Ad Hoc Design
This is an article written for Rothko Brand Partners. Read the full post here.
Why a brand strategy beats ad hoc design in the long run
Picture this: You have an event coming up, with lots of marketing needed, and a short deadline. As marketing manager, you are juggling a hundred different tasks on a daily basis whilst also trying to keep up with trends. You quickly brief a designer to spruce up last year's banners. Next, your social media content needs to reach a wide audience, so you throw some money into a boosted post hoping the right people see it. Before you know it, you’ve spent a small fortune on a variety of marketing material, and yet, your messaging feels disjointed and inconsistent. Sound familiar?
