Sustainable energy branding

For years the instinctive response of the majority of environmentally sustainable brands has been to use green as a colour. With so many industries moving into this sphere it is becoming more important to use nuance and creativity to portray the complexity these brands offer to differentiate themselves. Today we will be looking at how do you create a sustainable brand and how branding sustainable companies are different. So if you are wondering how to design a logo, or develop a brand guide for green energy, look no further.

Moving past cliché

Having a clear commitment to sustainability should be communicated through more than just eco-friendly packaging, using renewable energy, and sourcing materials responsibly. Consistent messaging implies considering it into each facet, including its visual brand.

Brands done well

Hogrēne

The branding of Hogrēne, by Uniko studio, combines black and grey inspired by its technology with a softer green and blush of pink and ivory to add a human, natural feel. The freshness of the palette and fonts speak of the bright future and clean energy in the brand’s mission and values. By using bright colours spread on a full background is current with the trend of brutalism and makes it feel modern, and new.

Hometree

To positions Hometree as “Your local energy expert”, their branding, done by Studio Koto, has incorporated a palette of colours reminiscent of energy and electricity. This includes an intensely saturated lime green, bordering on yellow in their branding, mixed with aquamarine and cyan blue. The colours and use of swooping curves elicit an emotion of happiness and positivity. In layout they have also chosen to use lots of breathing room between text boxes to bring a sense to simplicity and clutter-free focus.

AES

The positive movement into the future of AES has been reaffirmed by use of their gradient of blues purples, teal and green. The brand feels young and approachable to a generation that dreams of a carbon emission free world and values sustainability brands when making donation and purchasing choices. In a world of pollution, overpopulation and disease, the brand brings a positivity through its branding to make it feel refreshing.

Becoming a lighthouse in an ocean

Being unique in this dynamic, fast-growing market gives the opportunity to break free of the historical corporate approach, and connect with the audience. Speak about your values with consistency and your daring will be noticed and rewarded.

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