Blog & Co-Lab
Decoding Competitor Branding
Gain valuable insights into what makes your competitors tick. Unlock the code to their success and adapt your own unique brand to resonate with your audience.
Writing your brand story
A good brand story should have all the elements of a good story, including characters, plot, setting, and conflict. These elements help create a compelling narrative that resonates with your audience. When done well, brand stories can help brands connect with their customers on a deeper level and build long-lasting relationships.
Comparing text logos versus graphics
When deciding which approach to use for your logo, it’s important to consider what you want your logo to communicate. Learn why, when and how to use typography and graphics in your logo design.
Using artificial intelligence in conceptual design
We're seeing AI-driven products becoming an integral part of our daily lives. In this post we look into some of the tools on offer and explore what they can do.
Mauritius Island
Walking through the busy markets and engaging with locals allowed me to witness first hand the intricate patterns and colour combinations of Mauritius.
The Dash
This brand represents a group of writers and editors. With that in mind, the logo has been designed in glossy black to mimic the look of ink from a fountain pen. The handwritten font looks as if the ink is still wet from just being written. This is to signify the fresh-minded approach which they apply to their work. Working on this brand was a nice opportunity to play with text while being limited to black and white.